Skoda Superb SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1667
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SWOT Analysis of Skoda Superb with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skoda Superb

Parent Company

Skoda Auto

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Simply Superb; Elegance is never empty

USP

Good control, Impressive driver comfort, good handling

STP

Segment

Sedan segment

Target Group

Young executives and businessmen

Positioning

Positioned as long distance cruiser providing comfortable drive

SWOT Analysis

Strengths

1.Great handling due to good quality suspension and anti-skid technology

2. Spacious interiors and passenger space
3. Owned by a highly trusted and reputed brand
4. Provides great space and legroom in both front and rear seats
5. Currently the largest and most luxurious model in Škoda's model range
6. Advertising and marketing of the premium car has been excellent

Weaknesses

1.Premium car segment is extremely tough with a lot of premium cars in the international market
2. It is yet to capture a high market share in emerging economies

Opportunities

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Constant improvements in technologies

Threats

1.Rapid technological innovations implemented in upcoming competitive cars

2. Intense competition from national car manufacturers
3.New hybrid fuelled cars

Competition

Competitors

1.Honda Accord
2.Maruti Kizashi

3.Hyundai Sonata



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