SWOT Analysis of Skoda Superb with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Simply Superb; Elegance is never empty
Good control, Impressive driver comfort, good handling
Young executives and businessmen
Positioned as long distance cruiser providing comfortable drive
1.Great handling due to good quality suspension and anti-skid technology
2. Spacious interiors and passenger space 3. Owned by a highly trusted and reputed brand 4. Provides great space and legroom in both front and rear seats 5. Currently the largest and most luxurious model in Škoda's model range 6. Advertising and marketing of the premium car has been excellent
1.Premium car segment is extremely tough with a lot of premium cars in the international market 2. It is yet to capture a high market share in emerging economies
1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network
2. Augmenting automobile market
3.Constant improvements in technologies
1.Rapid technological innovations implemented in upcoming competitive cars
2. Intense competition from national car manufacturers 3.New hybrid fuelled cars
Browse marketing analysis of more brands and companies similar to Skoda Superb. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.