Skoda Auto SWOT Analysis, USP & Competitors

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SWOT Analysis of Skoda Auto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skoda Auto

Parent Company

Skoda Auto & Volkswagen Group

Category

Sedan, hatchback, SUV

Sector

Automobiles

Tagline/ Slogan

Simply Clever

USP

Skoda offers cars which are comfortable, Spacious, Elegant, Smooth performer

Skoda STP

Segment

Automobile users

Target Group

Urban Families, Businessmen.

Positioning

Skoda is positioned as a value-for-money car manufacturer providing comfort and spacious interiors

Product Portfolio

Brands

1. Skoda Yeti                                       2. Skoda Superb

3. Skoda Octavia                                4. Skoda Laura

5. Skoda Fabia

Skoda SWOT Analysis

Strengths

1. Skoda is available in a wide range of variants, both petrol and diesel

2. Spacious interiors and passenger space both front and rear legroom as well as headspace in Skoda cars
3. Includes technological innovations like telescopic power steering, EBS, MSR, EBS, anti-skid braking and much more
4. High brand recall in markets of UK and Europe
5. Skoda has a production output of over 850,000 cars per annum and has over 24,000 employees globally
6. A high performance car in many international racing events

7. Excellent advertising and branding makes Skoda a global name in automobiles

8. The company has received several awards for the cars in various segments

Weaknesses

1. Extremely stiff competition in the segment means limited market share growth for Skoda
2. Still trying to establish itself in the emerging economies

Opportunities

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market can be beneficial for Skoda

3.Augmenting manufacturing capabilities to produce more cars

4. Cheaper variants and hybrid cars can help Skoda increase its market reach

Threats

1. Rapid technological innovations implemented in upcoming cars

2. Intense competition from international car manufacturers can reduce Skoda's market share 
3.New hybrid fuelled and concept cars

Competition

Competitors

1.Honda Motors

2.Toyota Motor Corporation

3.Nissan Motors

4.Chevrolet

5.Fiat

6.Mitsubishi Motors

7.Maruti Suzuki

8.Tata Motors

9. Hyundai Motors

10. Volkswagen

12. Ford Motor Company


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