Skoda Auto SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 4934
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SWOT Analysis of Skoda Auto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skoda Auto

Parent Company

Skoda Auto & Volkswagen Group

Category

Sedan, hatchback, SUV

Sector

Automobiles

Tagline/ Slogan

Simply Clever

USP

Comfortable, Spacious, Elegant, Smooth performer

STP

Segment

Automobile users

Target Group

Urban Families, Businessmen.

Positioning

Positioned as a value-for-money car manufacturer providing comfort and spacious interiors

Product Portfolio

Brands

1. Skoda Yeti                                       2. Skoda Superb

3. Skoda Octavia                                4. Skoda Laura

5. Skoda Fabia

SWOT Analysis

Strengths

1.Available in a wide range of variants, both petrol and diesel

2. Spacious interiors and passenger space both front and rear legroom as well as headspace
3. Includes technological innovations like telescopic power steering, EBS, MSR, EBS, anti-skid braking and much more
4. High brand recall in markets of UK and Europe
5. Has a production output of over 850,000 cars per annum and has over 24,000 employees globally
6. A high performance car in many international racing events

Weaknesses

1. Extremely stiff competition in the segment means limited scope for market expansion
2.Still trying to establish itself in the emerging economies

Opportunities

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Augmenting manufacturing capabilities to produce more cars

Threats

1.Rapid technological innovations implemented in upcoming cars

2. Intense competition from national car manufacturers
3.New hybrid fuelled and concept cars

Competition

Competitors

1. Toyota
2.Honda

3. Hyundai Motors
4. Ford
5. Nissan Motors



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