Skoda Auto SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 5121

SWOT Analysis of Skoda Auto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skoda Auto

Parent Company

Skoda Auto & Volkswagen Group


Sedan, hatchback, SUV



Tagline/ Slogan

Simply Clever


Comfortable, Spacious, Elegant, Smooth performer



Automobile users

Target Group

Urban Families, Businessmen.


Positioned as a value-for-money car manufacturer providing comfort and spacious interiors

Product Portfolio


1. Skoda Yeti                                       2. Skoda Superb

3. Skoda Octavia                                4. Skoda Laura

5. Skoda Fabia

SWOT Analysis


1.Available in a wide range of variants, both petrol and diesel

2. Spacious interiors and passenger space both front and rear legroom as well as headspace
3. Includes technological innovations like telescopic power steering, EBS, MSR, EBS, anti-skid braking and much more
4. High brand recall in markets of UK and Europe
5. Has a production output of over 850,000 cars per annum and has over 24,000 employees globally
6. A high performance car in many international racing events


1. Extremely stiff competition in the segment means limited scope for market expansion
2.Still trying to establish itself in the emerging economies


1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Augmenting manufacturing capabilities to produce more cars


1.Rapid technological innovations implemented in upcoming cars

2. Intense competition from national car manufacturers
3.New hybrid fuelled and concept cars



1. Toyota

3. Hyundai Motors
4. Ford
5. Nissan Motors


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