SWOT Analysis of Renault Koleos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Drive the change
Space, comfort, Adaptability
Families and Businessmen
Positioned as a spacious, easy to drive crossover SUV
1. Spacious storage space and passenger legroom
2. High sitting position providing a commanding position to driver 3. A good option for highways due to good engine performance at higher speeds 4. A crossover which may differentiate itself from conventional SUVs 5. Sold across 5 continents 6. Excellent advertising and branding
1. Withdrawn from UK market due to limited sales 2. Limited global penetration as compared to a few other SUV brands
1. Expanding crossover segment in SUV industry
2. Acquiring collaborations with automobile business entities
3. Increase the number of seats to compete with competition
1. Intense competition in the market
2. Competition offering innovative features at lower price 3. New entrants in crossover segment
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