Renault Koleos SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1197
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SWOT Analysis of Renault Koleos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renault Koleos

Parent Company

Renault SA

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Drive the change

USP

Space, comfort, Adaptability

STP

Segment

SUV segment

Target Group

Families and Businessmen

Positioning

Positioned as a spacious, easy to drive crossover SUV

SWOT Analysis

Strengths

1. Spacious storage space and passenger legroom

2. High sitting position providing a commanding position to driver
3. A good option for highways due to good engine performance at higher speeds
4. A crossover which may differentiate itself from conventional SUVs
5. Sold across 5 continents
6. Excellent advertising and branding

Weaknesses

1. Withdrawn from UK market due to limited sales
2. Limited global penetration as compared to a few other SUV brands

Opportunities

1. Expanding crossover segment in SUV industry

2. Acquiring collaborations with automobile business entities

3. Increase the number of seats to compete with competition

Threats

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in crossover segment

Competition

Competitors

1. Honda CRV
2. Hyundai Santa Fe

3. Nissan X-trail

4. BMW X1



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