Renault Laguna SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1289
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SWOT Analysis of Renault Laguna with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renault Laguna

Parent Company

Renault SA

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Its all worked in beautifully

USP

Performance, Handling, Fuel efficiency

STP

Segment

Sedan Segment

Target Group

Young professionals and businessmen

Positioning

Positioned as a smooth car to drive with good handling and safety features

SWOT Analysis

Strengths

1. Precise steering providing better handling

2. Good fuel efficiency and performance
3. Standard and world class safety features
4. Celebrity brand ambassadors for excellent branding and advertising
5. One of the more popular brands in Europe

Weaknesses

1. Pulled out from UK due to limited sales
2. Growth in emerging economies is less compared to other sedan brands

Opportunities

1. Expanding Automobile industry

2. Acquiring collaborations with automobile business entities

3. Augment the distribution and servicing network

Threats

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in similar segments

Competition

Competitors

1. Ford Mondeo
2. Peugeot 407



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