Renault Latitude SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 939
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SWOT Analysis of Renault Latitude with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renault Latitude

Parent Company

Renault SA

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The first class travelling experience

USP

Sporty and racy looks, luxurious functionalities

STP

Segment

Sedan Segment

Target Group

Young executives

Positioning

Positioned as a spacious car providing smooth and powerful performance, best option for long highway drives

SWOT Analysis

Strengths

1. Smooth and adjustable steering and handling capabilities

2. Sound proof interiors which exclude environmental noise
3. Racy looks due to dynamic styling
4. Equipped with safety and luxury features
5. Sales are good in Asia, Eastern Europe and Australia
6. Official sponsor of global events

Weaknesses

1. Despite good advertising, comparatively lesser awareness about the brand globally
2. Lower presence in emerging economies, thereby losing on potential markets

Opportunities

1. Expanding sedan segment in Sedan industry

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Threats

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment

Competition

Competitors

1. Honda Accord
2. Nisan Maxima

3. Hyundai Grandeur



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