Renault Logan SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1465
Advertisements

SWOT Analysis of Renault Logan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renault Logan

Parent Company

Renault SA

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Logan loves India

USP

Spacious, Good fuel efficiency

STP

Segment

Sedan Segment

Target Group

Young executives and small families

Positioning

Positioned as a spacious car delivering good mileage targeting Indian customer mindset

SWOT Analysis

Strengths

1. Good fuel efficiency

2. Spacious and comfortable when compared to the competitors
3. Great efforts invested by parent company leading to increased brand awareness
4. Able to attract the higher middle income class
5. Sold globally as Mahindra Verito, Renault Tondar 90, Lada Largus
6. Assembly plants in India, Columbia, Brazil, Russia, South Africa

Weaknesses

1. Poor strategies in India led to limited sales

2. Limited brand awareness in international market compared to some popular brands

Opportunities

1. Expanding sedan segment in Sedan industry

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Threats

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment

Competition

Competitors

1. Maruti Swift Desire
2. Honda City

3. Tata Indigo



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: