SWOT Analysis of Renault Megane with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Your five senses prefer a Renault Megane
Dynamic design, fuel efficiency, value for money
Young executives and small families
Positioned as a value for money car which can provide a joyful driving experience
1. A good value for money car
2. Available in multi variants providing more options to the customers 3. Good fuel efficiency and performance 4. Good sales globally specially France and UK 5. Megane RenaultSport is sports version with 0-60 in 6 seconds and top speed of 240kmph 6. Hybrid electric versions available for cleaner drives
1. Limited market penetration in Americas and other growing markets
2. Market share is stagnant due to presence of other small car brands
1. Expanding hatchback segment to accommodation competition
2. Acquiring collaborations with automobile business entities
3. Augment distribution and servicing network
1. Intense competition in the market
2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower price
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