Renault Megane SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1655
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SWOT Analysis of Renault Megane with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renault Megane

Parent Company

Renault SA

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Your five senses prefer a Renault Megane

USP

Dynamic design, fuel efficiency, value for money

STP

Segment

Hatchback Segment

Target Group

Young executives and small families

Positioning

Positioned as a value for money car which can provide a joyful driving experience

SWOT Analysis

Strengths

1. A good value for money car

2. Available in multi variants providing more options to the customers
3. Good fuel efficiency and performance
4. Good sales globally specially France and UK
5. Megane RenaultSport  is sports version with 0-60 in 6 seconds and top speed of 240kmph
6. Hybrid electric versions available for cleaner drives

Weaknesses

1. Limited market penetration in Americas and other growing markets

2. Market share is stagnant due to presence of other small car brands

Opportunities

1. Expanding hatchback segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Threats

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Competition

Competitors

1. Volkswagen Golf
2. Ford Focus



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