SWOT Analysis of Renault Scenic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
More space than you expect; The new Renault scenic, The outdoor type; Change your scenery
Multi-Purpose Vehicle, Spacious and chic
SUV segment (MPV to be specific)
Young executives and businessmen
Positioned as a spacious MPV designed with elegance and also provides good engine performance
1. Advanced technology features like regenerative braking, safety camera alerts, weather forecast etc.
2. Spacious and comfortable as it provides adequate headroom and legroom 3. Elegant styling and design 4. Awarded and recognized as Car of the year award 5. Good brand visibility through advertisements and TVCs
1. Recall of a set of cars affected brand image slightly
2. Limited brand awareness in international and growing markets
1. New and expanding segments of crossovers and MPVs
2. Acquiring collaborations with automobile business entities
3. Augment distribution and servicing network
1. Intense competition in the market
2. Competition offering innovative features at lower price 3. New entrants in the same segment
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