Renault Scenic SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 980
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SWOT Analysis of Renault Scenic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renault Scenic

Parent Company

Renault SA

Category

SUV

Sector

Automobiles

Tagline/ Slogan

More space than you expect; The new Renault scenic, The outdoor type; Change your scenery

USP

Multi-Purpose Vehicle, Spacious and chic

STP

Segment

SUV segment (MPV to be specific)

Target Group

Young executives and businessmen

Positioning

Positioned as a spacious MPV designed with elegance and also provides good engine performance

SWOT Analysis

Strengths

1. Advanced technology features like regenerative braking, safety camera alerts, weather forecast etc.

2. Spacious and comfortable as it provides adequate headroom and legroom
3. Elegant styling and design
4. Awarded and recognized as Car of the year award
5. Good brand visibility through advertisements and TVCs

Weaknesses

1. Recall of a set of cars affected brand image slightly

2. Limited brand awareness in international and growing markets

Opportunities

1. New and expanding segments of crossovers and MPVs

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Threats

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment

Competition

Competitors

1. Peugeot 3008
2. SEAT Altea

3. Cirtoen C4 Picasso



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