Renault Wind SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1065
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SWOT Analysis of Renault Wind with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renault Wind

Parent Company

Renault SA

Category

Sedan, SUV, Hatchback

Sector

Automobiles

Tagline/ Slogan

Changing life, changing the automobile

USP

Stylish, Dynamic, low prices

STP

Segment

Cabriolet/convertible Segment

Target Group

Young executives

Positioning

Positioned as a smallest convertible in market with appealing styling and design parameters

SWOT Analysis

Strengths

1. Available as roadster and stylish convertibles

2. Appealing style and design
3. Small size convertible making it useful for in city drives
4. Excellent advertising and brand visibility
5. Good penetration in the European automobile market

Weaknesses

1. Due to declining profits, sales in UK were stopped
2. Unable to capture markets other than Europe as compared to other international roadsters

Opportunities

1. Able to attract customers desiring unconventional cars

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Threats

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment

Competition

Competitors

1. Peugeot 207 CC

2. Mazda MX-5



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