Toyota Camry SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2794
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SWOT Analysis of Toyota Camry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Camry

Parent Company

Toyota Motor Company

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Beyond excellence

USP

Dynamic design, fuel efficiency, value for money

STP

Segment

Sedan  Segment

Target Group

Young executives, Businessmen and families

Positioning

Positioned as a luxury sedan for executives and modern families

SWOT Analysis

Strengths

1. Good fuel efficiency due to reduced weight

2. Power steering and wide tires which provides good handling
3. Innovative features and applications like weather forecast, keyless access, push button ignition etc.

4. Safety features like airbags and many more
5. Camry is one of the most popular brands in USA, Australia and Asian markets
6. Excellent print ad and TVC campaigns enhanced brand image

Weaknesses

1. Unable to attract middle income segment in automobiles

2. Limited sales in Europe and Japan

Opportunities

1. Expanding sedan segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Threats

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Competition

Competitors

1. Hyundai Sonata
2. Honda Civic

3. Ford Focus



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