Toyota Corolla SWOT Analysis, USP & Competitors

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SWOT Analysis of Toyota Corolla with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Corolla

Parent Company

Toyota Motor Company

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Be envied or envy

USP

Spacious, Innovative utility features

STP

Segment

Sedan Segment

Target Group

Young executives and Businessmen

Positioning

Positioned as a spacious and dynamic car for urban utilities

SWOT Analysis

Strengths

1. Elegant and dynamic looks with chrome strips

2. Adequate headroom, shoulder-room and legroom
3. Supportive features for the driver leading to rich driving experience

4. Cruise control enabled which can make driving on highways effortless
5. Corolla made over 40 million sales in one single year
6. Manufacturing units at India, Brazil, SA, Malaysia, China

Weaknesses

1. Despite being a popular brand, competition ensures limited market share
2. Present only in the mid and upper segment, hence slightly expensive

Opportunities

1. Expanding hatchback segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Threats

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Competition

Competitors

1. Honda Civic
2. Hyundai Accent


The table above concludes the Toyota Corolla SWOT analysis along with its marketing strategy and brand parameters.

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