Toyota Etios SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1940
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SWOT Analysis of Toyota Etios with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Etios

Parent Company

Toyota Motor Company

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

World first, India First

USP

Compact, sporty exteriors, spacious exteriors

STP

Segment

Sedan Segment

Target Group

Young executives and Businessmen

Positioning

Positioned as a car suitable for Indian roads and satisfying Indian customer needs

SWOT Analysis

Strengths

1. Sporty Exteriors and comfortable interiors

2. Adequate legroom and headroom
3. Fuel efficient car along with good performance

4. Provides features like central locking, Electric power steering
5. Good brand presence and advertising

Weaknesses

1. Less presence in the international markets due to concentrated marketing efforts in India
2. Competitive segment means limited market share
3. Few issues regarding noise from a few customers

Opportunities

1. Expanding sedan segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Threats

1. Intense competition in the market especially in the same segment

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Competition

Competitors

1. Maruti Swift Dzire
2. Tata Manza

3. Hyundai i20
4. Chevrolet Aveo



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