Toyota Fortuner SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3643
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SWOT Analysis of Toyota Fortuner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Fortuner (SW4)

Parent Company

Toyota Motor Company

Category

SUV

Sector

Automobiles

Tagline/ Slogan

The world is mine

USP

Muscular body, Sporty exteriors

STP

Segment

SUV Segment

Target Group

Businessmen and urban families

Positioning

Positioned as a SUV having sophistication and bold design

SWOT Analysis

Strengths

1. A combination of luxury and performance

2. Sporty and stylish exteriors
3. Great road presence due to muscular built

4. Spacious and provides great visibility to the driver
5. Branding and advertising is of high quality
6. Available in India, SA, South East Asia, Middle East and Latin America

Weaknesses

1. High price is an issue for Middle class consumers

2. Fortuner is not offered in Japan, Europe, North America, Australasia, or China

Opportunities

1. Expanding SUV segment to accommodation competition

2. Acquiring collaborations with automobile business entities like dealers

3. Augment distribution and servicing network

Threats

1. Intense competition in the market with German manufacturers

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Competition

Competitors

1. Ford Endeavor

2. Honda CRV

3. Chevrolet Captiva



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