Toyota Innova SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3186
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SWOT Analysis of Toyota Innova with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Innova

Parent Company

Toyota Motor Company

Category

SUV

Sector

Automobiles

Tagline/ Slogan

All you desire

USP

Luxurious, comfortable, family car

STP

Segment

SUV Segment

Target Group

Urban families and businessmen

Positioning

Positioned as a multi premium vehicle which provides premium style along with luxury and comfort

SWOT Analysis

Strengths

1. High brand awareness and market penetration

2. Wide range of available variants for the customers to choose from
3. Good penetration in Taxi and commercial segment

4. Good fuel efficiency both in city and on highways
5. It has a huge market in India, Middle East and south east Asia

Weaknesses

1. Limited presence in Europe and Americas, which can be good potential markets

2. Big size makes it less preferred for in city traffic

Opportunities

1. Expanding SUV segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Threats

1. Intense competition in the market with international car manufacturers

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Competition

Competitors

1. Tata Safari

2. Mahindra XUV500
2. Chevrolet Tavera



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