Toyota Land Cruiser Prado SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2446
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SWOT Analysis of Toyota Land Cruiser Prado with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Land Cruiser Prado

Parent Company

Toyota Motor Company

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Redefine Roughing it

USP

Monstrous looks, Great performance, off roader capabilities

STP

Segment

SUV Segment

Target Group

Upper class urban families, businessmen

Positioning

Positioned as a car which stands as a symbol of strength and reliability

SWOT Analysis

Strengths

1. A four wheel drive which gives excellent handling capabilities

2. Provides Best features in class for an off-roader
3. Robust and muscular styling

4. Amazingly spacious and provides great features to the driver
5. India, Australia, UK, Japan are major markets

Weaknesses

1. Limited availability in Americas and Europe, which are great markets
2. Strong competition in the SUV segment means small market share

Opportunities

1. High price SUV segment is expanding

2. Acquiring collaborations with automobile business entities to increase market penetration

3. Augment distribution and servicing network

Threats

1. Intense competition in the market with German manufacturers

2. Brand perception may defer customers to buy a high priced Toyota car
3. New entrants in the same segment with better features and lower price

Competition

Competitors

1. Porsche Cayenne
2. Land Rover Discovery

3. Mercedes Benz M class



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