SWOT Analysis of Falken Tires with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sumitomo Rubber Industries
We Get You Going
High performance radial brand
Automobile Industry, motorsports
High performance demanding-Truck/bus, SUV and passenger cars, bikes
High Performance products, All terrain all weather products
1. A Sumitomo Rubber industries brand, native from Japan and later introduced in North America. 2. Good portfolio and brand image 3. Strong urges to provide superlative performance 4. High Focus on Motorsports and all terrain and weather tires 5. Has official tie-ups with brands like Subaru, Suzuki and Daihatsu
1. Not much visibility in Africa and South Asian Countries-emerging economies 2. Market share is declining with more stiff competition
1.They have growth opportunity in emerging economies like India, China, Brazil etc. 2. Their successful branding as the most Eco-friendly tire company may take them a long way. 3. Opportunity to diversify more strategically to mitigate the risk of putting all the eggs in one basket and advertising that also.
1.There is Stiff Competition from national and international brands.
2. Japanese and US economies are not growing much and have reached a maturity phase 3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.
4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels. 5. Volatility of raw material prices
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