Hankook is one of the leading brands in the automobiles sector. Hankook SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hankook:
Quick Glance:
Above are the strengths in the SWOT Analysis of Hankook. The strengths of Hankook looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Hankook SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Hankook SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Hankook are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Hankook SWOT analysis.
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About Hankook
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Hankook Overview | |
---|---|
Parent Company |
Hankook Tires |
Category |
Tyre Industry |
Sector | |
Tagline/ Slogan |
Driving Emotion |
USP |
Hi-technology and continuous innovation with global operations to fulfill varied demands of customer’s world over. |
Hankook STP | |
Segmentation |
Automobile industry |
Target Market |
Passenger car, winter, truck, and bus tires, automobile and equipment using micro-HEV batteries and batteries for renewable energy storage; industrial-use brakes; and steel belt cutters, bead winners, tire builders and curing press for tire manufacturing industries. |
Positioning |
Leading Global Tire Company, Excellent quality, customer-oriented approach |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Hankook. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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