Metro Tyres SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1649
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SWOT Analysis of Metro Tyres with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Metro Tyres

Parent Company

Metro Tyres

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

Growth with excellence

USP

Core competency in manufacturing tyres, tubes and chains for bicycles

STP

Segment

Automobiles & Bicycle industry

Target Group

Bicycle industry-tyres, tubes and chains. Jeeps and tractors manufacturers and users

Positioning

Niche market product, R&D-innovation,

SWOT Analysis

Strengths

1. It’s in niche category with manufacturing tyres and other accessories for Bicycle industry
2. Diversification in home appliance category
3. Good R&D with indigenous processing of Nylon tyres and Butyl tubes
4. It has seven ISO 9001 certified manufacturing facilities, producing tyres and tubes for bicycles, bikes, scooters and three wheelers
5. 4000 people form a part of the workforce

Weaknesses

1. Product portfolio in tyre industry is small
2. Less visibility and promotion as compared to leaders in the tyre industry

Opportunities

1. Tremendous opportunities being a young company
2. Should position itself as unique Environment friendly brand with core competency in bicycle tyre manufacturing
3. Diversification and tie-ups with biggest bicycle brands in the country

Threats

1. Bicycle industry is ever shrinking with people realizing the necessity to commute fast at convenience
2. Tough competition in tractor and jeep industry from giants.
3. Cheaper imports from China

4. Volatility in prices of raw materials especially rubber with production of rubber being less than demand.

5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

Competition

Competitors

1. Syndicate tyres
2. MRF
3. Apollo Tyres



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