TVS Scooty SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3276
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SWOT Analysis of TVS Scooty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

TVS Scooty

Parent Company

TVS

Category

Scooter

Sector

Two-wheeler

Tagline/ Slogan

One step ahead

USP

A two wheeler meant for girls

STP

Segment

Young girls who want to get away from the usual boring life

Target Group

College and school going girls between the age group of 16-25

Positioning

As a vehicle that is meant for the girls and potrays itself as their own image

SWOT

Strengths

1. High Connectivity to girls
2. Backed by TVS motors
3. Market leader for a very long time and thus can derive premium
4. Good performance over the years

Weaknesses

1. They have limited their target group and thus their revenue
2. Price is on the higher side
3. Safety is a concern for the driver

Opportunities

1. Expansion in the rural market with an image makeover
2. Introduction of measures that insure safety thus commanding a premium

Threats

1. Competitors
2. Change of taste of the target market due to globalization

Competition

Competitors

1.Pleasure



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