TVS Apache SWOT Analysis, USP & Competitors

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SWOT Analysis of TVS Apache with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

TVS Apache

Parent Company

TVS

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Racing DNA Unleashed

USP

Poweful pickup and good design

STP

Segment

Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Middle class youth from the age bracket of 25-35

Positioning

A powerful bike for the bikers

SWOT

Strengths

1. Finances backed by TVS motors
2. Good servicing 
3. A good technical team
4. Large no. of dealers in the country

Weaknesses

1. Inability to connect to the larger audience of bike riders who want style
2. Limited advertising as compared to other leading brands

Opportunities

1. Expansion in the rural market
2. Image makeover to compete with bikes in the high price segment
3. Use of new technology to give maximum benefit and derive more profit

Threats

1. New entrants
2. Competitors

Competition

Competitors

1.Splendor
2.Passion
3.Bajaj Discover
4.Yamaha Crux
5.Yamaha YBR



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