Hero Honda CBZ SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2704
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SWOT Analysis of Hero Honda CBZ with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Hero Honda CBZ

Parent Company

Hero Honda

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Live off the edge; Desh ki dhadkan

USP

Fast and Sport looking bike

STP

Segment

Young boys looking for fast sporty bikes for Indian roads

Target Group

Young boys in the age 18-30 middle class

Positioning

For bikers who want to live life in the extreme

SWOT

Strengths

1. Excellent brand name
2.High product quality

Weaknesses

1. lower on mileage
2. High cost

Opportunities

1. Expansion in rural and tier-2 cities
2. Cost management thus reducing the price of the bike
3. Developmental changes thus reducing bike's weight

Threats

1. New entrants
2. Competitors
3. Low cost bikes

Competition

Competitors

1.Pulsar
2.Karizma
3.FZ



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