Hero Honda Pleasure SWOT Analysis, USP & Competitors

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SWOT Analysis of Hero Honda Pleasure with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Hero Honda(Hero MotoCorp)Pleasure

Parent Company

Hero Honda

Category

Scooter

Sector

Two-wheeler

Tagline/ Slogan

Why should boys have all the fun; Desh ki dhadkan

USP

A two wheeler that is meant only and only for girls

STP

Segment

Young girls that are chirpy and hep

Target Group

College and school going girls between the age group of 16-25

Positioning

Its for the girls who want to enjoy every moment in life

SWOT

Strengths

1. High Connectivity to girls
2. Backed by Hero Honda(Hero MotoCorp) 
3. Efficient engine and technology

Weaknesses

NA

Opportunities

1. Expansion in the rural market with an image makeover
2. Introduction of measures that insure safety thus commanding a premium

Threats

1. Competitors
2. Change of taste of the target market due to globalization

Competition

Competitors

1.Scooty



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