Hero Honda Splendor SWOT Analysis, USP & Competitors

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SWOT Analysis of Hero Honda Splendor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Hero Honda(Hero MotoCorp) Splendor

Parent Company

Hero Honda

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Yaari ki Gaadi; Desh ki dhadkan

USP

A bike with low maintenance and good mileage

STP

Segment

Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Middle class youth from the age bracket of 25-35

Positioning

A motorcycle for making friends in life

SWOT

Strengths

1.Strong brand name and huge market
2.Excellent distribution through franchisees
3.Most reliable for Indian roads as it requires low maintenance
4.Good mileage

Weaknesses

1.Focuses on just mileage and no power

Opportunities

1. Expansion in rural and tier-2 cities
2. Innovations in technology

Threats

1. New entrants
2. Competitors
3. Low cost bikes

Competition

Competitors

1.TVS Victor
2.TVS Apache
3.Bajaj Discover
4.Yamaha Crux
5.Yamaha YBR


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