Hero Honda Karizma SWOT Analysis, USP & Competitors

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SWOT Analysis of Hero Honda Karizma with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Hero Honda(Hero MotoCorp) Karizma

Parent Company

Hero Honda

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Always game; Desh ki dhadkan

USP

A unique design and powerful engine

STP

Segment

Young boys looking for fast sporty bikes for Indian roads

Target Group

Young boys in the age 18-30 middle class

Positioning

For bikers who are always ready for action

SWOT

Strengths

1. Excellent brand name
2.High product quality

Weaknesses

1. Low on mileage
2. High Price

Opportunities

1. Expansion in rural and tier-2 cities
2. Cost management thus reducing the price of the bike
3. Developmental changes thus reducing bike's weight

Threats

1. New entrants
2. Competitors
3. Low cost bikes

Competition

Competitors

1.Pulsar
2.CBZ



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