TVS Srichakra Limited SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2129
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SWOT Analysis of TVS Srichakra Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TVS Srichakra Limited (TVS Tyres)

Parent Company

TVS & Sons

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

Ride with smart road sense

USP

Niche market with value for money product

STP

Segment

Two and Three Wheeler Automobile industry, industrial pneumatic, farm & implement and steel skid tyres.

Target Group

Two and three wheeler manufacturers and repairers in value for money category

Positioning

Indigenous tyre and tube making company; market leaders in 2 & 3 –wheeler segment.

SWOT Analysis

Strengths

1. Company is in niche segment with majority of tyre majors in 4-wheeler segment
2. It has a very strong and established company being largest automobile distribution company in India
3. Company adheres to ISO 9001:2008, 14001:2004 and ISO/TS 1649
4. One of the biggest manufacturer rolling out more than 11 million tyres annually
5. Has a strong workforce of over 5000

Weaknesses

1. The brand has limited brand recall as compared to other global competitors
2. Distribution network is not as penetrative as other Indian giants

Opportunities

1. Excellent opportunity to capture the market with complete integration from tyre manufacturing to making motorcycles and selling them too, hence customer is always there for buying tyres
2. With proper promotion it has growth opportunities in nearby developing countries like Bangladesh, Sri lanka
3. Growth opportunities in Farm equipment

Threats

1.Stiff competition from national and international brands

2. Shrinking scooter’s market and ever increasing prices of fuel
3. Volatility in prices and availability of raw material as india’s rubber production is less than its demand

4. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles

5. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels

Competition

Competitors

1. MRF
2. JK Tyres
3.Kesoram



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