Bajaj Avenger SWOT Analysis, USP & Competitors

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SWOT Analysis of Bajaj Avenger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Bajaj Avenger

Parent Company

Bajaj Auto

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Feel like God

USP

Indian cruiser bike

STP

Segment

Boys who want to go for bike cruises

Target Group

Middle class boy of the age group 18-30

Positioning

For people who want to  take control on the road

SWOT

Strengths

1.Strong brand name
2.Excellent distribution
3.Good performance
4.Comfortable, safe, stylish

Weaknesses

1.Comparitively smaller market for cruiser bikes
2.High price

Opportunities

1. Expansion in rural and tier-2 cities
2. Cost management thus reducing the price of the bike
3. Developmental changes thus reducing bike's weight

Threats

1. New entrants
2. Competitors
3. Low cost bikes

Competition

Competitors

1.Royal enfield
2.Karizma



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