Bajaj Pulsar SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 5953
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SWOT Analysis of Bajaj Pulsar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Bajaj Pulsar

Parent Company

Bajaj Auto

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Definitely Male, The Fastest Indian

USP

Powerful engine and good pickup

STP

Segment

Young boys looking for fast sporty bikes for Indian roads

Target Group

Young boys in the age 18-30 middle class

Positioning

The No.1 Sports bike in India

SWOT

Strengths

1. Excellent brand name
2.High product quality
3.High performance, speed and pickup

Weaknesses

1. Mileage on a lower side due to focus on Power
2. High cost in various variants

Opportunities

1. Expansion in rural and tier-2 cities
2. Cost management thus reducing the price of the bike
3. Developmental changes thus reducing bike's weight

Threats

1. New entrants
2. Competitors
3. Low cost bikes

Competition

Competitors

1.Karizma
2.CBZ
3.Yamaha FZ



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