Bajaj Discover SWOT Analysis, USP & Competitors

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SWOT Analysis of Bajaj Discover with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Bajaj Discover

Parent Company

Bajaj Auto

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Discover India with the power of 1 litre

USP

Good mileage

STP

Segment

Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Middle class youth from the age bracket of 25-35

Positioning

A strong bike which can be used to explore new places

SWOT

Strengths

1.Strong brand name and huge market
2.Excellent distribution through franchisees
3.Most reliable for Indian roads as it requires low maintenance 4.Good mileage

Weaknesses

1. Focuses on just mileage

Opportunities

1. Expansion in rural and tier-2 cities
2. Innovations in technology

Threats

1. New entrants
2. Competitors
3. Low cost bikes

Competition

Competitors

1.TVS Victor
2.TVS Apache
3.Splendor
4.Passion
5.Yamaha YBR


The table above concludes the Bajaj Discover SWOT analysis along with its marketing strategy and brand parameters.

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