Bajaj Platina SWOT Analysis, USP & Competitors

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SWOT Analysis of Bajaj Platina with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Bajaj Platina

Parent Company

Bajaj Auto

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Dumdaar sawari

USP

Durable stylish and good performance

STP

Segment

Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Middle class youth from the age bracket of 25-36

Positioning

For bikes who want to experience a powerful ride

SWOT

Strengths

1.Strong brand name and huge market
2.Excellent distribution through franchisees
3.Most reliable for Indian roads as it requires low maintenance
4.Good mileage

Weaknesses

1.Simplistic Design
2.Focuses on just mileage

Opportunities

1. Expansion in rural and tier-2 cities
2. Innovations in technology

Threats

1. New entrants
2. Competitors
3. Low cost bikes

Competition

Competitors

1.Victor
2.Apache
3.Splendor
4.Passion


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