Bajaj Kawasaki Ninja SWOT Analysis, USP & Competitors

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SWOT Analysis of Bajaj Kawasaki Ninja with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Bajaj Kawasaki Ninja

Parent Company

Bajaj Auto

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Refined aggression; Let the good times roll

USP

Extremely powerful 650cc engine

STP

Segment

Premium sports bike

Target Group

Upper class young boys 18-25

Positioning

One of the world's most powerful and reknowned sportsbike

SWOT

Strengths

1.Excellent brand name
2.High speed and performance

3. Available at all the prominent bike showrooms

4. Strong advertising and market position owing to strong parent brand

5. The brand is used for motorsport, thereby increasing the brands visibility

Weaknesses

1.Very expensive hence limited target market
2.Cant utilise maximum power due to traffic issues in cities

Opportunities

1.New emerging high income market
2.Better innovations

Threats

1.Threats from other competitors
2.At such a high price people might prefer cars

Competition

Competitors

1.R1
2.VMAX
3.Ducati
4.Hayabusa


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