Yamaha Crux SWOT Analysis, USP & Competitors

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SWOT Analysis of Yamaha Crux with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Yamaha Crux

Parent Company

Yamaha

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Aapke irade sa mazboot; Yes Yamaha

USP

Bike which has good mileage

STP

Segment

Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Middle class youth from the age bracket of 25-35

Positioning

A strong bike which encourages a strong life

SWOT

Strengths

1.Huge market
2.Excellent distribution through franchisees
3.Good mileage

Weaknesses

1. Limited market share as compared to other leading brands

Opportunities

1. Expansion in rural and tier-2 cities
2. Innovations in technology
3.More brand visibility

Threats

1. New entrants
2. Competitors
3. Low cost bikes

Competition

Competitors

1.Victor
2.Apache
3.Discover
4.Splendor


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