Yamaha YBR SWOT Analysis, USP & Competitors

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SWOT Analysis of Yamaha YBR with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Yamaha YBR

Parent Company

Yamaha

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Ab manzilei paane ka irada karo

USP

Low maintenance high mileage bike

STP

Segment

Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Middle class youth from the age bracket of 25-36

Positioning

Bike which would help your reach the destination in your life

SWOT

Strengths

1.Huge market
2.Excellent distribution through franchisees
3.Good mileage

Weaknesses

1. Limited market share as compared to other leading brands

Opportunities

1. Expansion in rural and tier-2 cities
2. Innovations in technology
3.More brand visibility

Threats

1. New entrants
2. Competitors
3. Low cost bikes

Competition

Competitors

1.Victor
2.Apache
3.Discover
4.Splendor


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