Yamaha FZ SWOT Analysis, USP & Competitors

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SWOT Analysis of Yamaha FZ with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Yamaha FZ

Parent Company

Yamaha

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Lord of the street

USP

Powerful engine and good pickup

STP

Segment

Young boys looking for fast sporty bikes for Indian roads

Target Group

Young boys in the age 18-30 middle class

Positioning

For sports bike lovers who like to rule the streets

SWOT

Strengths

1. Excellent brand name
2.High product quality
3.High performance, speed and pickup

Weaknesses

1. Very low mileage
2. High cost and thus limited target segment

Opportunities

1. Expansion in rural and tier-2 cities
2. Cost management thus reducing the price of the bike
3. Developmental changes thus reducing bike's weight

Threats

1. New entrants
2. Competitors
3. Low cost bikes

Competition

Competitors

1.CBZ
2.Karizma
3.Pulsar



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