Yamaha R1 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2020
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SWOT Analysis of Yamaha R1 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Yamaha R1

Parent Company

Yamaha

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Born from motoGP

USP

Extremely powerful engine and design

STP

Segment

Premium sports bike

Target Group

Upper class young boys 18-25

Positioning

One of the world's most powerful used in motorsports

SWOT

Strengths

1.Excellent brand name
2.High speed and performance
3.Hig innovative technology

4. Good advertising through TVCs, and print ads and online ads

5. The brand is used in motorsport which increases its brand credibility

Weaknesses

1.Very expensive hence limited target audience
2.Cant utilize maximum power due to traffic issues

Opportunities

1.New emerging high income market
2.Better innovations

Threats

1.Threats from other competitors
2.At such a high price people might prefer cars

Competition

Competitors

1.Kawasaki Ninja
2.VMAX
3.Hayabusa
4.Ducati
5.Honda CBR



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