Yamaha VMAX SWOT Analysis, USP & Competitors

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SWOT Analysis of Yamaha VMAX with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Yamaha VMAX

Parent Company

Yamaha

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

The legend continues

USP

Extremely powerful engine and sporty design

STP

Segment

Ultra premium sports bike

Target Group

Upper class young boys 18-26

Positioning

The legendary powerful sporty cruiser bike

SWOT

Strengths

1.Excellent brand name
2.High speed and performance
3.High innovative technology

4. Strong parent brand ensures good advertising marketing and strong reach across the world

Weaknesses

1.Very expensive and hence limited customers
2.Cant utilise maximum power due to traffic issues

Opportunities

1.New emerging high income market
2.Better innovations

Threats

1.Threats from other competitors
2.At such a high price people might prefer cars

Competition

Competitors

1.Kawasaki Ninja
2.R1
3.Hayabusa
4.Ducati
5.Honda CBR



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