Royal Enfield Classic SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2526
Advertisements

SWOT Analysis of Royal Enfield Classic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Royal Enfield Classic

Parent Company

Royal Enfield Motors Ltd

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Handcrafted in Chennai

USP

Indian cruiser bike

STP

Segment

Boys who want to go for bike cruises

Target Group

Middle class boy of the age group 18-31

Positioning

Handmade classic powerful bike for Indian roads

SWOT

Strengths

1.Oldest motorcycle brand in the world
2.Excellent branding and positioning
3.High performance and comfort
4.Used on a large scale for military purposes because of its sturdiness

Weaknesses

1. Weight of the motor cycle can be an issue for few customers.
2. Mileage of high cc bikes is an issue

Opportunities

1.Tap the urban market
2.More brand visibility

Threats

1.Threat from other competitors

Competition

Competitors

1.Avenger
2.Karizma



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: