Royal Enfield Classic SWOT Analysis, USP & Competitors

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SWOT Analysis of Royal Enfield Classic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Royal Enfield Classic

Parent Company

Royal Enfield Motors Ltd

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Handcrafted in Chennai

USP

Indian cruiser bike

STP

Segment

Boys who want to go for bike cruises

Target Group

Middle class boy of the age group 18-31

Positioning

Handmade classic powerful bike for Indian roads

SWOT

Strengths

1.Oldest motorcycle brand in the world
2.Excellent branding and positioning
3.High performance and comfort
4.Used on a large scale for military purposes because of its sturdiness

Weaknesses

1. Weight of the motor cycle can be an issue for few customers.
2. Mileage of high cc bikes is an issue

Opportunities

1.Tap the urban market
2.More brand visibility

Threats

1.Threat from other competitors

Competition

Competitors

1.Avenger
2.Karizma


The table above concludes the Royal Enfield Classic SWOT analysis along with its marketing strategy and brand parameters.

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