Suzuki Hayabusa SWOT Analysis, USP & Competitors

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SWOT Analysis of Suzuki Hayabusa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Suzuki Hayabusa

Parent Company

Suzuki

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

The Ultimate Predator; Ride the winds of change

USP

Extremely powerful engine and sporty design used in motorsports

STP

Segment

Ultra premium sports bike

Target Group

Upper middle and upper class men

Positioning

Passion for performance and precision engineering

SWOT

Strengths

1.Excellent brand name
2.High speed and performance
3.Latest innovative technology

4. Many variants of the brand make it a popular brand name

5. Use in motorsports shows its strong performance and brand credibility

Weaknesses

1.More expensive as compared to city bikes 
2.Cant utilise maximum power due to traffic issues

Opportunities

1.New emerging high income market
2.Better innovations

3. More strategic advertising can boost brand name

Threats

1.Threats from other competitors
2.At such a high price people might prefer cars

Competition

Competitors

1.VMAX
2.R1
3.Kawasaki Ninja
4.Ducati
5.Honda CBR


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