Suzuki Boulevard SWOT Analysis, USP & Competitors

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SWOT Analysis of Suzuki Boulevard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Suzuki Boulevard

Parent Company

Suzuki

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Muscle; Ride the winds of change

USP

Powerful cruiser bike

STP

Segment

Premium cruise bikes

Target Group

Upper middle and upper class men

Positioning

For a muscle, style or just a laid-back ride

SWOT

Strengths

1. Innovation
2.Strong brand equity and brand loyalty
3.Strong financial position
4.High quality product

Weaknesses

1. Expensive
2. Limited customer base due to high price

Opportunities

1. Emerging markets and expansion abroad
2.Product and services expansion
3.Expanding demographics

Threats

1.Competition
2.External changes (government, politics, taxes, etc)
3.Lower cost competitors or imports 4.Product substitution

Competition

Competitors

1.Harley Davidson
2.RoyalEnfield


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