Honda CBR SWOT Analysis, USP & Competitors

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SWOT Analysis of Honda CBR with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Honda CBR

Parent Company

Honda

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Pure Thrust

USP

Extremely powerful engine and sporty design used in motorsports

STP

Segment

Ultra premium sports bike

Target Group

Upper middle and upper class men

Positioning

Powerful sports bikes

SWOT

Strengths

1.Excellent brand name
2.High speed and performance
3.Hig innovative technology
4.Celebrity brand ambassador

Weaknesses

1.Very expensive
2.Cant utilise maximum power due to traffic issues

Opportunities

1.New emerging high income market
2.Better innovations

Threats

1.Threats from other competitors
2.At such a high price people might prefer cars

Competition

Competitors

1.VMAX
2.R1
3.Kawasaki Ninja
4.Hayabusa
5.Ducati


The table above concludes the Honda CBR SWOT analysis along with its marketing and brand parameters.

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