Bridgestone SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 5927
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SWOT Analysis of Bridgestone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bridgestone

Parent Company

Bridgestone

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

Passion for excellence

USP

A renowned name for innovation and quality of product.

STP

Segment

Automobile industry, Car Racing

Target Group

Brands to cater to SUVs, luxury, passenger, heavy vehicles,  racing cars

Positioning

Known for innovation, environmental-friendly,

SWOT Analysis

Strengths

1. Bridgestone has its roots from The Firestone Tire and Rubber Company of US and Bridgestone Tire Company Limited of US.
2. They have 52 enterprises and more than 50,000 employees which testify to the fact that it’s a big brand name.
3. Company has diversified into other businesses including production of air springs, roofing materials, and industrial fibers and textiles.
4. One Team One planet is an excellent approach towards building more sustainable and eco-friendly products.

5. They have a strong brand name through Motorsports and car racing.

Weaknesses

1. Still to have significant market share in developing countries
2. Products are perceived to be in high-price segment, need to work on developing economy products.

Opportunities

1. Excellent opportunity in the emerging economies of the world.
2. Would win a few brownie points with better communication regarding its environmental-friendly initiatives

Threats

1. There is Stiff Competition from national and international brands.

2. Japanese and US economies are not growing much and have reached a maturity phase-as it has its major operations there
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

6. Fluctuation of exchange rates

Competition

Competitors

1. Yokohama Tire Corporation
2. Cooper Tires

3. Michelin

4. Hankook

5. Pirelli

6. Continental Tyres

7. Goodyear



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