TVS Victor SWOT Analysis, USP & Competitors

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SWOT Analysis of TVS Victor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

TVS Victor

Parent Company

TVS

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

More smiles per hour

USP

A bike that gives a good average

STP

Segment

Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Middle class youth from the age bracket of 25-35

Positioning

A powerful statement of the people who want style in a good mileage bike

SWOT

Strengths

1. Finances backed by TVS motors
2. Endorsed by Sachin Tendulkar
3. A good technical team
4. Large no. of dealers in the country

Weaknesses

1. Inability to connect to the larger audience of bike riders who want style
2. Limited market share and advertising as compared to other leading brands

Opportunities

1. Expansion in the rural market
2. Image makeover to compete with bikes in the high price segment
3. Use of new technology to give maximum benefit and derive more profit

Threats

1. New entrants
2. Competitors

Competition

Competitors

1.Splendor
2.Passion
3.Discover
4.Crux
5.YBR



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