BF Goodrich SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1848
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SWOT Analysis of BF Goodrich with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BF Goodrich

Parent Company

Michelin

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

Take Control

USP

Excellent innovation with high brand equity

STP

Segment

Automobile Industry

Target Group

Motorsports; light n heavy weight vehicle; SUVs;

Positioning

Reputed; well established; innovative; technology driven

SWOT Analysis

Strengths

1. A very old and reputed company in tire industry since 1870
2. They have known as first achievers in many technology breakthroughs.
3. They have excellent relations n terms with car makers of highest repute
4. They revolutionized tire industry by inventing first tubeless tire.

5. Good financials and brand equity.

Weaknesses

1. Less visibility in emerging economies
2. No initiatives communicated towards their eco-friendly stand

Opportunities

1. Opportunity to enter emerging economies in a big way.
2. Positioning their product as eco-friendly by bringing necessary innovations.

Threats

1.  Stiff Competition from national and international brands.

2. Japanese and US economies are not growing much and have reached a maturity phase-as it has its major operations there
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

Competition

Competitors

1. Yokohama
2.Cooper Tyres

3. Michelin

4. Pirelli

5. Continental

6. Bridgestone

7. Hankook


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