Vauxhall SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2398
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SWOT Analysis of Vauxhall with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vauxhall

Parent Company

General Motors

Category

Passenger Cars

Sector

Automobiles

Tagline/ Slogan

Different for different models

USP

Second largest selling car brand in the UK

STP

Segment

Families looking for affordable & reliable cars

Target Group

Upper-middle and upperclass mostly urban population

Positioning

British heritage but for the masses

SWOT Analysis

Strengths

1. Its strong presence in the passenger car segment
2. Also contracts with the UK police authorities
3. Stripped down versions of vehicles sold to fleet owners & rental services businesses

4. Largest manufacturer of Commercial Vehicles in the UK

5. Its popular brands include Astra, Corsa etc which are available world over

6. Has an employee base of nearly 4000

7. It is actively involved and is a strong performer in motorsport alongwith sponsorships

Weaknesses

1. The brand is not a much known brand in the emerging economies
2. Intense competition means limited market share

3. Vauxhall is primarily dependent only on the UK market

Opportunities

1. The presence of Vauxhall models in Asian market is less & the presence is currently through the GM brands like Chevrolet & Opel
2. The “Ampera” model which is an electric car can be promoted more

3.Growth opportunities in the commercial segment in the growing economies

Threats

1. The Japanese auto-makers can topple it in the fleet & rental business due to their superior technology
2. Change of customer preference for international brands

3. Increasing fuel prices

4. Govt policies and regulations in tackling enivronmental issues

Competition

Competitors

1. Toyota
2. Nissan
3.Ford

4. Honda

5. Hyundai



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