Rolls Royce Motors SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 8452
Advertisements

SWOT Analysis of Rolls Royce Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rolls Royce Motors

Parent Company

BMW

Category

Luxury Cars

Sector

Automobile

Tagline/ Slogan

Trusted to deliver excellence; Like nothing else on earth

USP

Premium status with exclusivity worldwide

STP

Segment

The segment has been chosen on basis of the benefit sought, the benefit of prestige

Target Group

Only the rich & affluent, also Rolls Royce chooses who their customer will be

Positioning

Positioned as among the most premium brands in the world

SWOT Analysis

Strengths

1. Technological support from the parent company
2. Strong brand image globally existing since inception
3. Strong aspirational value in minds of people

4. Superior build quality not only for interiors but also the exterior, engine & chassis

5. It has elegant and supreme brands like Phantom, Phantom Drophead Coupé (convertible), Phantom Coupé (coupe) and Ghost

6. The brand is owned by the elite of the world, and is one of the most significant status symbols of the super rich

7. Rolls-Royce has customers in over 150 countries and operates in more than 50 countries worldwide

Weaknesses

1. The design of its models is evolutionary in nature thus they look similar
2. Many potential customers move to other brands due to the profiling requirements

Opportunities

1. Currently there is a rising trend for environmental friendly cars, there lies an opportunity for luxury brands as well
2. Also keeping the price premium they should try & relax the customer profiling procedure

Threats

1. The protectionists trade policies of various countries               
2. Unwillingness of people to buy a vehicle of such high price

Competition

Competitors

1. Maybach
2. Limousine
3. Mercedes Benz



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: