SWOT Analysis of Kumho Tyres with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Most advanced tyres with high performance
Automobile industry, car racing and motorsport industry
OEMs of cars, bikes, trucks
Advanced technology, reliable, high performance
1. They are amongst world’s top 10 tyre manufacturers. 2. Large amount of concentric and conglomerate diversification. 3. Factories in Korea, China and Vietnam 4. Tyres sold in 180 countries- global reach.
5. Leading supplier to Formula 3
6. OE supplier to Mercedes, Chevrolet, Hyundai, Kia, Volkswagen
7. R & D centers in three continents to understand the market
1.Increase in Labor cost in Korea 2. No production facilities in S. America, S. America or Africa 3. Shortage of Capacity.
1. Expanding overseas production aggressively. 2. Enhance Motorsports and marketing 3. Developing strategic business models with Cooper Tyres.
4. Exploring South-east Asian Economies.
1.Price wars 2. Stiff competition from national and international brands 3. Cheaper technologies
4. Volatility in prices and availability of raw material as rubber production is less than its demand.
5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.
6. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
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