Apollo Tyres SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 6772
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SWOT Analysis of Apollo Tyres with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apollo Tyres

Parent Company

Apollo

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

Go the distance

USP

Stronghold over the Indian tyre market

STP

Segment

Automobile and industry equipment manufacturers /OEMs

Target Group

Passenger cars, LCV, HCV, SUVs, Agricultural and off the road vehicle manufacturers, users and service providers.

Positioning

Luxury, Style, Utility & Safety

SWOT Analysis

Strengths

1. Wide product variety
2. Excellent Geographical coverage across Asian, European and African markets.
3. Good financial position
4. Good Brand awareness about the product

5. Over 4000 dealerships in India, and over 900 in South Africa

6. Has manufacturing plants at India, SA, Zimbabwe and Netherlands

Weaknesses

1. Low presence in latest car models.
2. Low presence in two/three wheeler segment

3. Brand yet to establish itself like the market leaders

Opportunities

1.Emerging markets and improved lifestyle
2. More tie-ups with Automobile companies as it’s mainly into B2B market.
3. Improved Infrastructure has fuelled more and more transportation

4. Emergence of India as a hub for small car production

Threats

1. Price wars
2. Stiff competition from national and international brands
3. Cheaper technologies

4. Volatility in prices and availability of raw material as india’s rubber production is less than its demand.

5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

Competition

Competitors

1. Bridgestone
2. CEAT Limited

3. MRF
4. Continental

5. Goodyear

6. Yokohama

7. Pirelli

 


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