Apollo Tyres SWOT Analysis

Published in Automobiles category by MBA Skool Team

Apollo Tyres is one of the leading brands in the automobiles sector. Apollo Tyres SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Apollo Tyres:

Apollo Tyres Strengths

  1. Wide product variety
  2. Excellent Geographical coverage across Asian, European and African markets.
  3. Good financial position
  4. Good Brand awareness about the product
  5. Over 4000 dealerships in India, and over 900 in South Africa
  6. Has manufacturing plants at India, SA, Zimbabwe and Netherlands

Above are the strengths in the SWOT Analysis of Apollo Tyres. The strengths of Apollo Tyres looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Apollo Tyres Weaknesses

  1. Low presence in latest car models.
  2. Low presence in two/three wheeler segment
  3. Brand yet to establish itself like the market leaders

These were the weaknesses in the Apollo Tyres SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Apollo Tyres Opportunities

  1. Emerging markets and improved lifestyle
  2. More tie-ups with Automobile companies as it’s mainly into B2B market.
  3. Improved Infrastructure has fuelled more and more transportation
  4. Emergence of India as a hub for small car production

Above we covered the opportunities in Apollo Tyres SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Apollo Tyres Threats

  1. Price wars
  2. Stiff competition from national and international brands
  3. Cheaper technologies
  4. Volatility in prices and availability of raw material as india’s rubber production is less than its demand.
  5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

The threats in the SWOT Analysis of Apollo Tyres are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Apollo Tyres SWOT analysis.

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About Apollo Tyres

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Apollo Tyres Overview
Parent Company

Apollo
Category

Tyre Industry
Sector

Automobiles
Tagline/ Slogan

Go the distance
USP

Stronghold over the Indian tyre market
Apollo Tyres STP
Segmentation

Automobile and industry equipment manufacturers /OEMs
Target Market

Passenger cars, LCV, HCV, SUVs, Agricultural and off the road vehicle manufacturers, users and service providers.
Positioning

Luxury, Style, Utility & Safety

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Apollo Tyres. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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