Smart Car SWOT Analysis
Smart Car is one of the leading brands in the automobiles sector. Smart Car SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Smart Car:
Quick Glance:
Smart Car Strengths
- One of the owners being Daimler enjoys technological support
- Unique design & features
- Exemption from various taxes & excise in many European countries has helped its sales
- No pollution as it is electric driven
- The option to customize the vehicle completely
Above are the strengths in the SWOT Analysis of Smart Car. The strengths of Smart Car looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Smart Car Weaknesses
- Though it has advantages for owners, it has not yet been very popular with the younger generation
- Not very extensive dealer network i.e. not available globally like normal passenger cars
These were the weaknesses in the Smart Car SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Smart Car Opportunities
- It is currently working on the hybrid platform as well which is a huge opportunity
- Reaching newer markets which are not yet explored
- Branding to be made more youth oriented which will lead to more sales
Above we covered the opportunities in Smart Car SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Smart Car Threats
- Large auto companies’ electric & hybrid vehicles, as these companies have very well established dealer & supply chain networks
- Lack of recharging options available to customers
- Stiff competition from cheaper cars
The threats in the SWOT Analysis of Smart Car are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Smart Car SWOT analysis.
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About Smart Car
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Smart Car Overview | |
|---|---|
| Parent Company |
Daimler |
| Category |
Small Hatch, cabriolet, bikes & special models |
| Sector | |
| Tagline/ Slogan |
Simply Electric! |
| USP |
Small practical & customization |
| Smart Car STP | |
| Segmentation |
People who want a small car for commuting |
| Target Market |
Urban upper middle class |
| Positioning |
High end design & technology |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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