Smart Car SWOT Analysis, USP & Competitors

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SWOT Analysis of Smart Car with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Smart

Parent Company

Daimler

Category

Small Hatch, cabriolet, bikes & special models

Sector

Automobile

Tagline/ Slogan

Simply Electric!

USP

Small practical & customization

STP

Segment

People who want a small car for commuting

Target Group

Urban upper middle class

Positioning

High end design & technology

SWOT Analysis

Strengths

1. One of the owners being Daimler enjoys technological support
2. Unique design & features
3. Exemption from various taxes & excise in many European countries has helped its sales
4. No pollution as it is electric driven

5. The option to customize the vehicle completely

Weaknesses

1.Though it has advantages for owners, it has not yet been very popular with the younger generation
2.Not very extensive dealer network i.e. not available globally like normal passenger cars

Opportunities

1.It is currently working on the hybrid platform as well which is a huge opportunity
2.Reaching newer markets which are not yet explored
3.Branding to be made more youth oriented which will lead to more sales

Threats

1.Large auto companies’ electric & hybrid vehicles, as these companies have very well established dealer & supply chain networks

2. Lack of recharging options available to customers

3. Stiff competition from cheaper cars

Competition

Competitors

1. Chevrolet Volt
2. Toyota iQ


The table above concludes the Smart Car SWOT analysis along with its marketing strategy and brand parameters.

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