SWOT Analysis of Smart Car with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Small Hatch, cabriolet, bikes & special models
Small practical & customization
People who want a small car for commuting
Urban upper middle class
High end design & technology
1. One of the owners being Daimler enjoys technological support 2. Unique design & features 3. Exemption from various taxes & excise in many European countries has helped its sales 4. No pollution as it is electric driven
5. The option to customize the vehicle completely
1.Though it has advantages for owners, it has not yet been very popular with the younger generation 2.Not very extensive dealer network i.e. not available globally like normal passenger cars
1.It is currently working on the hybrid platform as well which is a huge opportunity 2.Reaching newer markets which are not yet explored 3.Branding to be made more youth oriented which will lead to more sales
1.Large auto companies’ electric & hybrid vehicles, as these companies have very well established dealer & supply chain networks
2. Lack of recharging options available to customers
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