Subaru SWOT Analysis
Subaru is one of the leading brands in the automobiles sector. Subaru SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Subaru:
Quick Glance:
Subaru Strengths
- Years of experience of making four-wheel drive vehicles
- Advanced engine technology called Boxer engine
- Won many prizes in the World Rally Championship
- Made first ECVT (electronic continuously varying transmission) which was a very advanced transmission system
- ‘This Year’s Car’ awardin Japan with ‘Legacy’
- Won 6th Machinery Industry conference’s Japan’s Machinery Industrial association president prize about horizontal-faced boxer engine
- Recognized as high-technological, high-performance brand
- Its recognition is a brand not as individual models
Above are the strengths in the SWOT Analysis of Subaru. The strengths of Subaru looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Subaru Weaknesses
- It is more recognized as rally car producer than a passenger or daily use vehicles
- It is not present globally esp. its absence from emerging markets like India, Brazil is surprising
These were the weaknesses in the Subaru SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Subaru Opportunities
- Increase its target market size
- Increasing marketing through unexplored mediums like online
- Increase & deepen brand equity
- Increase awareness about its technology
- Increase association of customers with its brand through various events or meets
Above we covered the opportunities in Subaru SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Subaru Threats
- Many major brands have products that offer similar benefits
- Less awareness in customers other than the target group
- Inability to move towards more fuel efficient products which are going to be major growth drivers for major auto companies
The threats in the SWOT Analysis of Subaru are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Subaru SWOT analysis.
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About Subaru
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Subaru Overview | |
|---|---|
| Parent Company |
Fuji Heavy Industries, Japan |
| Category |
Diverse, Passenger, SUV, Crossover, Hatchbacks & so on |
| Sector | |
| Tagline/ Slogan |
Adventure is awaiting; Think. Feel. Drive; Inexpensive, and built to stay that way; The World's Favorite Four Wheel Drive |
| USP |
All models launched are Four Wheel Drive |
| Subaru STP | |
| Segmentation |
Four wheel drive auto-enthusiasts |
| Target Market |
Driving enthusiasts especially of young, single &adventurous |
| Positioning |
Niche, only for serious driving enthusiasts |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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