Subaru SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3775

SWOT Analysis of Subaru with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Fuji Heavy Industries, Japan


Diverse, Passenger, SUV, Crossover, Hatchbacks & so on



Tagline/ Slogan

Adventure is awaiting; Think. Feel. Drive; Inexpensive, and built to stay that way; The World's Favorite Four Wheel Drive


All models launched are Four Wheel Drive



Four wheel drive auto-enthusiasts

Target Group

Driving enthusiasts especially of young, single &adventurous


Niche, only for serious driving enthusiasts

SWOT Analysis


1. Years of experience of making four-wheel drive vehicles
2. Advanced engine technology called Boxer engine
3. Won many prizes in the World Rally Championship
4. Made first ECVT (electronic continuously varying transmission) which was a very advanced transmission system

5. ‘This Year’s Car’ awardin Japan with ‘Legacy’

6. Won 6th Machinery Industry conference’s Japan’s Machinery Industrial association president prize about horizontal-faced boxer engine

7. Recognized as high-technological, high-performance brand

8. Its recognition is a brand not as individual models


1.It is more recognized as rally car producer than a passenger or daily use vehicles
2.It is not present globally esp. its absence from emerging markets like India, Brazil is surprising


1. Increase its target market size
2.Increasing marketing through unexplored mediums like online
3. Increase & deepen brand equity

4. Increase awareness about its technology

5. Increase association of customers with its brand through various events or meets


1. Many major brands have products that offer similar benefits
2. Less awareness in customers other than the target group
3.Inability to move towards more fuel efficient products which are going to be major growth drivers for major auto companies



1. Porsche
3. Toyota


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