Subaru SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 4022
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SWOT Analysis of Subaru with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Subaru

Parent Company

Fuji Heavy Industries, Japan

Category

Diverse, Passenger, SUV, Crossover, Hatchbacks & so on

Sector

Automobile

Tagline/ Slogan

Adventure is awaiting; Think. Feel. Drive; Inexpensive, and built to stay that way; The World's Favorite Four Wheel Drive

USP

All models launched are Four Wheel Drive

STP

Segment

Four wheel drive auto-enthusiasts

Target Group

Driving enthusiasts especially of young, single &adventurous

Positioning

Niche, only for serious driving enthusiasts

SWOT Analysis

Strengths

1. Years of experience of making four-wheel drive vehicles
2. Advanced engine technology called Boxer engine
3. Won many prizes in the World Rally Championship
4. Made first ECVT (electronic continuously varying transmission) which was a very advanced transmission system

5. ‘This Year’s Car’ awardin Japan with ‘Legacy’

6. Won 6th Machinery Industry conference’s Japan’s Machinery Industrial association president prize about horizontal-faced boxer engine

7. Recognized as high-technological, high-performance brand

8. Its recognition is a brand not as individual models

Weaknesses

1.It is more recognized as rally car producer than a passenger or daily use vehicles
2.It is not present globally esp. its absence from emerging markets like India, Brazil is surprising

Opportunities

1. Increase its target market size
2.Increasing marketing through unexplored mediums like online
3. Increase & deepen brand equity

4. Increase awareness about its technology

5. Increase association of customers with its brand through various events or meets

Threats

1. Many major brands have products that offer similar benefits
2. Less awareness in customers other than the target group
3.Inability to move towards more fuel efficient products which are going to be major growth drivers for major auto companies

Competition

Competitors

1. Porsche
2.Honda
3. Toyota



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