Lamborghini SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 8994
Advertisements

SWOT Analysis of Lamborghini with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lamborghini

Parent Company

AUDI AG

Category

Sports Cars & Super Cars

Sector

Automobile

Tagline/ Slogan

Feels Italian wherever you are; I’m two German sports cars

USP

Superior Handling & performance

STP

Segment

The upper class of the society

Target Group

The rich & affluent from the urban

Positioning

Premium Super sports car for people who want superior performance

SWOT Analysis

Strengths

1. Known for superior handling & high speed i.e. performance
2. Technology sharing with the sister & parent companies i.e. Audi & Volkswagen
3. Small workforce of around 850 employees they design& produce one the best in class products & satisfy the global demand as well, producing around 1800 vehicles a year
4. Established the standard that to have a mid-rear engine layout & rear wheel drive design for sports cars & super sports cars

5. Top of the mind brand recall owing to its stylish looks and power performance

Weaknesses

1.Being a super car, it is allegedly under the scanner of environmentalists who feel fuel consumption is a lot
2.Due to its premium nature & pricing the sales are easily affected by the macro-economic events like the late 2000s crisis which lead to halving of its annual sales

Opportunities

1.To go increase customer relations events & activities which will enhance the ownership experience

2.To increase the global reach as currently it is present in very few regions
3.To do away with the regional quota system & sell on the basis of demand, it was seen that when they launched their models in India the demand far exceeded the supply thus they lost the customer to the competitors

Threats

1.The threat is the niche regional players & custom modifiers who have the regional presence & ability to make a car to exact taste of the buyer

2. Intense competition in the niche segment from other premium brands

3. Govt policies against high fuel consuming super cars

Competition

Competitors

1. Ferrari
2. Porsche Carrera GT

3. Aston Martin

4. Jaguar



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: