Gumpert SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1323
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SWOT Analysis of Gumpert with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gumpert

Parent Company

Gumpert

Category

Super Sports

Sector

Automobile

Tagline/ Slogan

-

USP

High Speed

STP

Segment

Luxury Sports car

Target Group

The super-rich who want a super sports car which is not only race track ready but also road legal

Positioning

Among the fastest & most aerodynamically efficient Super Sports Car in the World

SWOT Analysis

Strengths

1. Its promoter is Roland Gumpert who was previously at Audi Sport, thus bring a lot of expertise
2. It is not only race track ready but also road legal, which is rare for cars which are designed with the focus on high performance
3. All the cars made are of very light weight & powerful engines which produce around 800 bhp
4. The cars made by Gumpert are very exclusive so much so that one of their version “Apollo enraged” only 3 are made

Weaknesses

1.Not widely present and lesser brand awareness
2.It has not been able to create the aspirational value like other sports cars like Ferrari, Lamborghini, Porsche, or even the Lotus range

Opportunities

1. Since they are currently available only in US, Europe & Middle East, they can look to expand in Asia in countries like Japan where there are motorsport enthusiast who may buy their products
2. It has a hybrid developed which has been part of the 24 hour Nuburgring race, which can be launched to the world

3. It can merge to a larger Automobile group where in both the companies would benefit each other

Threats

1. The current global scenario may lead to people’s unwillingness to indulge in these types of products, thus may become difficult for the survival of the company
2.The established brands can make the it difficult for Gumpert to make sales

Competition

Competitors

1. Caterham
2. Ferrari
3. Pagani

4. Koneigsegg

5. Buggati Veyron



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